EIGHT ESSENTIAL PR TIPS FOR SMALL BUSINESSES

By Adebola Williams 

Now that your business is set up, your next goal is to ensure that word about your business gets to as many potential clients as possible. For this to happen, you need a PR strategy that helps you achieve the required objectives without breaking the bank.

Starting a small business anywhere in the world can be a daunting and expensive venture. More so, in Nigeria, where most of the factors necessary to set up a business rests on the entrepreneur with little or no support from government institutions.

Now that your business is set up, your next goal is to ensure that word about your business gets to as many potential clients as possible. For this to happen, you need a PR strategy that helps you achieve the required objectives without breaking the bank.

Here are 8 essential tips to reach your target audience on a budget.

Stay connected: Getting your audiences to listen to you is quite simple. The secret is to craft a story around your brand – a story that audiences can relate to.
Many PR experts describe this as ‘humanizing your brand’. This involves telling audiences about your brand essence, its backstory, and its overall mission with a view to building an atmosphere of trust. And since most people tend to do business only with people/brands they trust, you would have succeeded in getting something going here.

Build media relationships: Doing business is mostly about forming relationships – and media relationships are more than just a nice-to-have. To establish your brand and create top-of-mind awareness among your target audience you need the help of journalists who cover your industry. Reaching out to them and building a relationship before you need their help wouldn’t be such a bad idea as this may be the difference between your business making lift-off or staying grounded.

Pitch that story: Now that you have the relationship part sorted out, you need to pitch your story to journalists and popular blogs who can help your push your brand. This is, however, not that simple as you need to justify to them why they should use your story, press release, or any other content.

Your job is to craft your content in a way that the journalist see it as relevant to their audiences. A well-crafted ‘newsworthy’ content does not need to be paid for, so it you want to get your brand story out there, you might need to spend a lot of time perfecting your pitch.

Build your profile: At this stage of your business growth, much of the success gained by your personal brand reflects on your business. Therefore you need to take every opportunity you get in presenting yourself as a subject expert.

Write articles, opinion pieces, blog posts on your journey as a service/solution provider. You need to try as much as possible to be broadminded in your approach so as not to sound opportunistic – remember your overall objective is to position your brand as a problem solver while volunteering your expertise free of charge.

Understand winning press releases: A big part of getting your story out there to the public is crafting press releases that delivers your message. It’s amazing the sheer number of press releases out there that will never pass the press test. If you can’t find a professional to help draft a proper release then here’s a solution: identify a press release that has been published by credible media platforms and re-engineer it to fit your purpose.

Review the content to understand why it was a good sell and structure your press release after it. As a rule, ensure your press release is not only newsworthy, but also straight to the point. Trust me, no journalist wants to go through the trouble of demystifying a badly written press release.

Keep your focus: It’s important not to be fixated on the big catch, sometimes what your product/service needs is a niche market, or brand influencers who have the capacity/social media followers/goodwill to help your small business turn the curve. Sometimes what you need is to focus on a platform – Twitter, Facebook, Instagram, Pinterest, LinkedIn, WhatsApp etc – consistently provide content, jump on trending topics and relevant hashtags then monitor closely to see what works and what doesn’t.

Bigger brands can afford to establish their presence on multiple platforms at a time, but nothing acts as a leveller better than great, relatable content with the capacity to go viral.

Now listen up: Now that you’ve got your word out, all you have to do is listen carefully to the conversation about your brand. One way to do this is to set up tools like Google Alerts to help you monitor your mentions. With this you can analyse if your DIY PR effort is gaining traction or not. It’s also a useful way to know what your competition is doing while gaining a better understanding of your business environment. Don’t forget, the aim is to learn better ways of getting your word out, not getting fixated by your competition.

Don’t forget to collaborate: It is important to partner with other organizations to achieve better brand positioning. Collaborating with a media platform in delivering an event or other kinds of engagement is a sure way to get needed mileage for your brand as it gives you an opportunity to leverage on their ‘ready made’ brand assets to reach a larger audience.

And a bonus point…
Have a damn good product! There’s no PR stronger than a happy customer. No ambassador more effective than a satisfied customer. Research shows that 84 per cent of customers say they would more likely make a buy decision based on recommendations from friends and family, and another 88 per cent from online reviews based on customer experience.

THE IMPORTANCE OF SOCIAL MEDIA IN SMALL AND MEDIUM SCALE BUSINESSES

 

Starting a small business these days is one thing and running it is another. The scope of small business has gone beyond selling to friends, family and maybe the random visitors that stop by your neighbourhood store. Although a small business is limited in size of production and revenue however you want to make sure you are selling most or all of your produce. 

It’s easy for big corporations to spend a fortune on billboards and television advertising and devise a good supply chain technique to make sure the goods are readily available in all geographical regions; however, small businesses cannot afford this luxury due to capital and inability to produce in large quantities.

Have you ever wondered why big brands with resources to afford other conventional medium of marketing and advertising still use the social media platforms to reach their customers; the only explanation to this is that it works. They aren’t just following the trend; social media provides a more personalised relationship between producers and consumers. A simple trick to increase sales as a small or medium scale business is by using the several social media platforms such as Twitter, facebook, instagram, google+ and so on.

Getting a large audience to know about your small business has become easy and can be fun once you’ve mastered the act of social media use in business. There isn’t a single form of modern business that doesn’t use at least one social media platform to create awareness. The problem especially for first time business owners is knowing the right platforms that works for your kind of business. However Joining every available social media platform can be not so much of a smart decision to make because you will spend too much time trying to keep up with all your platforms and this can be overwhelming, a good way to do this is by joining the most popular social media platforms in the country of your targeted audience, in Nigeria’s case there are quite a few which is a good thing, also research on other businesses offering similar services as your business, chances are the platform working for them will also work for you. 

You can take the extra step by using the several social media tracking software to know which of your social media pages attracts the most audience so you can concentrate more on it and also know which attracts less so you decide whether to change your pattern of reaching out on that platform or eliminate the account totally. Knowing the right social media platform for your business and how to use it effectively to ensure that it provides value and/or good returns. The key to social media is knowing what your audience has to say about your brand.

Having a social media account for your business is not something that should be overlooked if you want to increase sales, social media is not just for your entertainment it has Added value that can help your business grow. Several small scale businesses in Nigeria are reaping the benefit the 5kshop is one of those brands that are doing it right they encourage customers to take pictures wearing outfits purchased on the website and tag them on their social media pages and in turn they repost these photos on their different online platforms. Seeing real people posting fun real pictures of a product they use is the surest way to foster authenticity this makes a brand more desirable 

Brands who fail to use consumer-centric content strategy will risk losing consumers to brands that do. You can always advertise on other third party page to help attract traffic to yours such as instablogger, bellafricana, Africa things, style vitae
Now don’t just post pictures online, make them interesting and catching like bathcandy

7 THINGS NIGERIAN STUDENTS CAN DO WHILE ON STIKE

It has been a few years since students in Nigerians had to deal with long-term strikes; and just at the moment we thought the era of students having to stay an extra 2 to 3 years in school due to unnecessary strikes by championed by the Academic Staff Union of Universities (ASUU) was over, they strike again.

It certainly felt like Deja Vu when the National President Of The Union, Dr. Biodun Ogunyemi, announced this on Monday at a meeting of the National Executive Council (NEC) of ASUU in Abuja that there would be an indefinite strike and that during the strike, there will be no teaching, no examination and no attendance of statutory meetings of any kind in any of the union’s branches across the country.

There is some value in ASUU going on strike. They hope that issues such as payment of fractions/ non-payment of salaries, as well as Earned Academic Allowances (EAA); refusal to release the operational license of NUPEMCO; and the non-implementation of the provisions of the 2014 Pension Reform Act with respect to retired professors and their salaries, will be sorted.

It is easy for affected students to get into a lazy mode, where they sit around doing nothing or just meshing the entire time into one long continual nap fest…wasting valuable time and making no positive strides in their life all through the period of the strike.

If you are one of the affected students and you are wondering how you could possibly make this “indefinite” time worth your while, you may want to consider a handy list of helpful suggestions.

Start a Business
There is no age too young for becoming an entrepreneur. Use this period at home to start a small business. You could either sell products or render a service. The good thing is that you do not necessarily need a large capital to get yourself started. You also have the social media as a very important promotional tool.

You could start a home cleaning service or food delivery service…there are so many options.

Managing a business gives you a lot of opportunities to gain a lot of experience with will be beneficial when you eventually conclude your studies.

Learn a new skill
You finally have the time to learn a new skill. It could be photography, jewelry making, learning to play an instrument like the saxophone or guitar, baking, writing and producing music or playing a sport like football, tennis or volleyball. Take the time to learn it and get really good at it. Not only does it give you an edge and provide opportunities for a side hustle, it will help build your self-confidence and give you value for time invested.

Enroll for a professional certification course
The university might be closed but there are other avenues for learning. You can enroll in short courses online or for professional classes that will grant you certain qualifications that may become relevant in future. Even if you do not have the money to pay for these courses, you can go for free ones on portals like Coursera or Edx.
You don’t necessarily have to get a certificate; the idea is to acquire new knowledge that will be relevant to your career goals or aspirations.

Get a job
While you are at home, you might as well make a little money. Get a job as an intern or assistant in an office or company. You can even get a job as a paid apprentice at a salon or creative studio. Even more, you may decide to go for something freelance like writing or blogging.

The beauty of the internet is that you can get connected to so many job opportunities without necessarily breaking a sweat. The money made may not be the kind that will set you up for life, but it may be enough for extra chills…and then again, working would be fun and educational. You learn the value of time and money and attain the essence of work ethic and work culture.

Volunteer
Volunteering is a great way to give back to the society or just do some good with your time. You can volunteer at NGOs or religious organizations, where the aim is to help others and better the society.

You could also get involved in a number of empowerment programs tailored for young people where certain skillsets you possess may be needed.

There is a measure of accomplishment and sense of fufilment that comes with serving humanity. It also exposes you to great opportunities like training, travel e.t.c.

Travel
There is never a bad time to travel. As a student, you may not have a lot of resources available for long leisurely trips, but you can visit another state within the country or just other cities within your state. Travelling can be fun and educational at the same time for students.

It is also a great way for students to learn more about the world around you and open yourself to alternative cultures tradition and lifestyles. You could travel to other African cities or continents if you can afford it or you have a sponsor as well. The important thing though, is that you keep your ear on the ground while on your travels, so you are well informed when the strike is called off.

Attend seminars and personal development events
The period at home maybe offer a great opportunity to improve on your social skills. Attend conferences and seminars as well as events. It does not have to be professional or vocational seminars or events. It could be events that offer opportunities to explore your hobbies or just enjoy yourself. Also, it offers opportunities for networking and exposes you to new connections. It could be book readings, slam poetry competitions, meetups, concerts e.t.c

The truth is that being on an “indefinite” strike sucks; however, being positive about how you spin it, could make the time really worth your while. Can you think of other ways students can engage themselves pending when ASUU calls off the strike?
Www.opinions.ng.com

BREAKING THE CODE: HOW WOMEN IN NIGERIA ARE CHANGING THE FACE OF TECH

 

Female developers are emerging as influential forces in the country’s booming technology sector – but the stigma persists that computing is a ‘male industry’

The Nigerian tech scene is booming. Last year, Lagos-based startup Andela received $24m (£18.5m) in funding from Mark Zuckerberg. In 2015, financial technology startup Paystack – one of the first Nigerian tech companies to be accepted into renowned California-based startup accelerator Y Combinator – secured approximately $1.3m in seed investment from international investors. 

Within this growth, women are emerging as influential forces, and changing the face of technology in Africa, especially in the fields of agricultural and financial tech. This is despite the fact that, as recently as a decade ago, women were grossly underrepresented in and excluded from the industries they are now helping to shape.

“I think those who are joining the tech world today have an easier path to tread,” says Nnenna Nwakanma, a Nigerian activist for accessible internet. “There were situations where people would refuse to recognise my authority, but would patronise or objectify me, or refuse to fulfil contracts they had willingly entered into – all because of my gender.” Despite this, Nwakanma co-founded the Free Software and Open Source Foundation for Africa (FOSSFA) and is now a senior policy manager for the World Wide Web Foundation, where she supports digital equality and promotes the rights of Nigerian women online.

The negative attitude towards women’s involvement in science, technology, engineering and mathematics (Stem) is starting to change, thanks partly to initiatives such as the Stem outreach and mentoring programmes established by the Working to Advance Science and Technology Education for African Women (WAAW) Foundation, which operates in 11 countries. There is also Intel’s programme She Will Connect Africa, which has trained more than 150,000 women in Nigeria, South Africa and Kenya in digital literacy since it launched in 2013.

The demand for tech talent is now such that it cannot be met by men alone. Rapid digitalisation in Nigeria is heavily concentrated in the country’s metropolitan megacity, Lagos. Here, the startup culture flourishes, while big business have moved in: in 2015, global tech supplier Bosch opened a subsidiary in Ikeja, the capital of Lagos region, and Microsoft has an office in the affluent Lagos neighbourhood of Ikoyi.
Ire Aderinokun – the author of web development blog bitsofco.de, a front-end developer and Nigeria’s first female Google Developer Expert – says her love of tech started as a hobby. “I used to play an online game called Neopets, which had some HTML capabilities. From there, I got really interested and continued to learn more.” But, despite Aderinokun’s enthusiasm, her interest was not always encouraged. “It’s definitely not what society expected of me. I studied psychology for my undergraduate and law for my master’s. When I said I wanted to pursue this, there were many people who told me not to.”

Rukayat Sadiq, a software engineer and a technical team leader at Andela, also faced opposition. She chose to study electrical engineering – a subject in which a class of 150 students might include only 15 women – to the surprise of friends and family, who had expected her to become a doctor.

While women entering and participating equally in the labour market is commonplace in Nigeria, computing and engineering are still industries dominated heavily by men. But many women who work in the tech industry are keen to offer support to those coming up. Aderinokun, for example, is funding full scholarships to five women for online programming “nanodegrees”. These qualifications do not guarantee employment, but they give those who have earned them a distinct advantage in the workplace and are endorsed by top employers, including Google, AT&T and Amazon. Sadiq also spends time “teaching and mentoring newbies”.

“Removing the stigma and assumption that tech is only supposed to be for men is necessary, and I think we need to start from as early in children’s lives as possible,” says Aderinokun. “We should work towards eliminating negative statements and mindsets that perpetuate the myth that women can’t be involved in Stem.”

It is hopeful that we will one day get to a point where tech-related fields are level playing grounds for both sexes.

It is a challenge that continues around the globe, but it is one Nigeria is well equipped to handle.

NAFDAC offers SMEs cheaper fee for registration

In the bid to facilitate the operations of Small, Medium Scale Enterprises (SMEs), the National Agency for Food Drug Administration and Control, NAFDAC has reportedly dropped 50% off the registration fee paid by SMEs.

Knowing that the SME play a major role in the national economic drive, this move was initiated in response to the policy laid down by the Federal Government. The policy aims to encourage and support local manufacturing companies in Nigeria.

Asides facilitation of businesses run by SMEs, the initiation was birthed to curtail and unscrupulous acts of gross exploitation made on the poor small business owners.

Despite NAFDAC had initially moved to curb this insurgency by licensing some professional consultants, it did not stop these nefarious activities from infiltrating the registered consultancy firms.
Hence, a stiffer measure from NAFDAC, which will obviously nullify the duties of the licensed consultancy firms, registering on their behalf, as well as ensure NAFDAC dealing with entrepreneurs themselves. All of these were expressed vividly in the statement made in Abuja by NAFDAC spokesman Dr Abubakar Jimoh.

Sometime back, we discovered that a lot of people were extorting money from Nigerians for the registration fee of products. We decided to license some consultants who are professionals. They collect as much ₦250,000 to ₦300,000 for registration of less than ₦50,000, claiming that part of the money will be used to settle NAFDAC officials.The agency has taken decision to stop them after the expiration of their licenses; we will stop them and deal directly with intending manufacturers”

Speaking of reforms and revisit of policies to promote businesses of SMEs, it is worthy to mention that the Federal Government has been on a major one lately. It is precisely the Ease of doing Business. Certainly, with measures like these and more SMEs can definitely embrace optimism, while doing business in Nigeria.
Culled from https://www.smeonline.biz

LESSONS TO BE LEARNT FROM MARKS AND SPENCER

Marks and spencer also known as M&S is a major British multinational retail franchise founded in 1884. I won’t bore you with the long list of British names and locations, this article will dive directly to the key point of "the lesson to be learnt from the rise and fall of Marks and Spencer".
M&S didn't start off as a multinational, rather it started as what the world refers to now as an SME. Let's begin by painting a picture of the founders of M&S, Michael Marks a non-English polish Jew refugee with no know record of his educational background, this can be likened  to an illiterate Nigeria with unskilled labour ability and Thomas Spencer a cashier.


Marks moved to Britain to escape the Jewish massacre, however an ambitious gentleman determined to succeed, partnered with a Brit Thomas Spencer and started a clothing business in a local London flee market known as Penny Bazaar, now known as Marks & Spencer. 
M&S started by selling only British made goods (doesn’t this sound familiar with a current trend in Nigeria). The interest Nigerians have picked with the "Made in Nigeria" slogan since the beginning of this recession is probably the same phase Britain was going through at that time because it was the period of the Long Depression, many European countries were affected and Great Britain was one of the most hit by the recession.

T
SELLING POINT: M&S keyed into something no one was doing, they branded themselves as a store that accepted returned items purchased in the store and giving full cash refund if the receipt was shown, no matter how long ago the product was purchased, this practice was unusual at the time. Customers loved the idea, this created some form of trust and understanding (understanding consumers’ psychology is key in business).


LEGACY: Years later Michael died and his son Simon Marks took over after which his son in-law John Salisse headed the company, this is not to recommend that business should be carried on by a family member, rather, the lesson behind this is to build a business structure that its existence remains long after you’re gone.


EXPANSION: A comfort zone is a good place, however dangerous, when you feel you have conquered a  region or a product market, expand to other regions or branch out, in doing so remember to stick to something inline with what you already do, very few people succeed in branchingout into an unrelated field, it's almost suicidal.  Marks and Spencer who was already into clothing and American food, introduced Asian food in 1974; this might have been due to the increase in Indian population in Britain at the time . They also opened stores in other parts of Europe and Ireland. Store closure doesn’t always mean brand failure, it means that expansion wasn’t needed there, people need to stop assuming so, especially consumers. Sometimes closing a branch is all you need to increase turnover.


MAINTAINING VALUES: Aside its reputation of the return policy and made in Britain goods, it was also known for selling high quality goods. Be sure your business image is received by the public with the same value you see it. There's nothing wrong with selling goods of lower quality as long as they're not harmful and are affordable because at the end of the day that's only what some people can afford. It's better to be known to sell fake affordable goods than known as a ripoff brand than sells substandard goods for high-end prices.  Therefore, decide your brand values, cheap and lower quality brand for the masses or expensive and of superior quality for the elite few. Have it in mind that selling expensive to the elite few doesn't mean more profit. Study Forbes,  most of the richest people in the world are those who sell affordable goods available to the masses.


INNOVATION IN 1972: M&S didn't stop innovating because they were making profit, they decided to reinvent their food counter by introducing Food labeling and selling by dates and again customers were impressed because now they could easily tell when a product was produced as well as when it would expire. they also had good staff relations and offered their staff more than the basic health benefit, they introduced restaurant and chiropody as part of staff benefit.


MAINTAIN EQUAL STANDARD: In 1973 they expanded into Canada, the shops in Canada were smaller than the British outlets and did not carry the same selections, despite efforts to improve its image beyond a stodgy retailer that catered primarily to senior citizens and expatriate Britons, the Canada operation kept running at a loss and by 1999, 38 store around canada had been closed. You might wonder how this applies to you since you sell only in Nigeria and probably within a State. Simple, treat your customers equally whether frequent or window shoppers, make sure you offer everyone impeccable customer service because a person might visit and not buy but is sure to mention you to a friend or relative because of the warm reception they received from you.


LEARN FROM MISTAKES: Then France expansion began, but only the Paris outlets were profitable, this was probably due to the diverse nationales in Paris. Always know your crowd before expanding. 


BE AWARE OF CURRENT TRENDS: Between 1997/1998 global economy took a turn and consumer buying attitude changed. The rising cost of using british suppliers was a burden, and rival retailers such as Next increasingly imported their goods from low-cost countries. M&S belated switch to overseas suppliers undermined a core part of its appeal to the public. Be in the forefront of trends, don’t be stock in the old way that once worked for you, though they say if it’s not broken don’t fix it, however, an upgrade never hurts no one, another factor that led to the brands decline was the company’s refusal until 2001 to accept any credit cards except its charge card. These factors combined to plunge M&S into sudden slump.


RESTRUCTURE: In 1999 it launched an online shopping service as well as started accepting credit cards. The company launched a range of different store formats, based on the age, affluence and demographics of the people in those areas. The design included the trial of a new instore “navigation scheme” which followed research showing that shoppers found M&S store layouts confusing and difficult to shop in. 


SALES AND PROMOTIONS: There was increase in moneyoff promotions and deals offered. Everyone loves a good discount even the extremely rich, don’t be fooled. Always offer sales and promotions as well as free samples. It offers a sense of brand friendliness. 
Today marks and spencer employs 82, 904 with an operating income of 784.9milion pounds, hows that for a comeback. Now who says business cannot comeback from a fall. But be careful, a comeback can also become a downfall again, always know your values and maintain it, be innovative, expand, restructure and research..

 

THE MOST PROFITABLE HOBBY JOBS IN NIGERIA NOW

THE MOST PROFITABLE HOBBY JOBS IN NIGERIA NOW
The thing about hobby jobs is they can be taken upon by just anyone with the technical know-how so whatever category you belong to whether the employed or unemployed chain you can make extra cash by turning your favourite pastime into an SME business in Nigeria. However, coming up with a stellar business idea that’s also practical isn’t always easy. For some people, it may require free time sacrifice, for others it is more complicated than that. If you’re not sure where to start, here are some hobby jobs to inspire you on your part to success. You can achieve your great idea with hard work.


 1. WEB DESIGNER AND GRAPHIC ARTIST:
 About 300 websites are developed in Nigeria daily. If you are good in web programming or graphic design, this is the time to dust your computer and get creative because this is a  big money spinner. The importance of online visibility and creative appearance for brands has led to the increase in the particularity of this hobby.


 2. PHOTOGRAPHY:
 Whether as a fulltime or part-time photographer, you can make a couple of thousands weekly on photography. If you have an eye for good photography, invest in a good camera and lens and don’t forget to have fun while you make your money doing what you love.


 3. INTERIOR DECORATORS:
 Lately Nigerian homes are embracing the use of a professional touch in designing their homes. If you have a thing for architecture, then this is for you, you can start with convincing a family member or friend to design a space in their home and before you know it you’re in business in no time.


 4. LIFESTYLE COACH:
 There is an increased interest among Nigerians in the area of keeping fit. Whether you are a nutritionist or a personal trainer, you can choose to work at your own time and in your own locality, depending on the flexibility of your schedule. Handout fliers for a weekend aerobics club in the neighbourhood and watch your pocket fill up as workout buddies start to see changes in their body.


 5. TUTORING/PUBLIC SPEAKING:
 Tutoring is a lucrative business, ranging from speaking at seminars and conferences to organising extra lessons for your peers as a student to tutoring younger kids. You can make from N2000 per hour teaching kids and even more as a public speaker, depending on how you sell yourself. You can work with clients of all ages. You can also help prep jobseekers for interviews, improve their CV and so on.


 6. CATERING:
 Is baking or cooking in your DNA? It’s a known fact that Nigerians love to celebrate, the popularity of events has made catering a  booming business, ranging from small chops to baking and cooking different dishes, this has made catering an occupation of envy. Turn your passion into a money-making venture. Start a food delivery service, not only is it a rewarding opportunity to make money, it is also a way to test your culinary skills before investing in a restaurant.


7. FASHION DESIGNING:
 Whether you have a thing for designing clothes or accessories, you can make money from your creativity. Just make sure you have your tools ready and create away.


 8. MAKEUP ARTIST:
 The thing about Makeup artist is they are patronised by not just the celebrants in an event more and more guests are now employing the services of makeup artists. You can start with face-beating that friend with good facial features and post on your social media pages.


 9. BLOGGING/VLOGGING:
 It cost nothing to be a blogger and vlogger, just time and dedication. Depending on what your area of interest, you can generate money when you find a connection with the right audiences.


 10. PAID SURVEY:
 Paid Survey is an easy way to make money, you can take surveys in the comfort of your home or office and can work at your own time all you need is a device with internet connection, then log on to www.ivada survey.com.


 11. ONLINE VENDORS:
 You don’t have to be a big time retailer to start an online store. You can sell your own products or search for best buy products locally and compete with prices of other online vendors. Start with going on your favourite online stores and note down prices of things you might be interested in selling, go to the local markets and see if you can get these products for a better price, take pictures and post online. TIP: You don’t have to buy the product outright, you can have some form of understanding  with the local store owner to always keep you posted in case of a price change or scarcity, and then when you get a buyer you can pick the item up and ship to the buyer.


 12. HOME DAY CARE:
In Nigeria you don’t need a license to run a babysitting service from home. With more parents needing to work longer hours or attend events during the weekends. And most daycares don’t extend their services beyond 6pm or the weekends. You can fill this gap only if you love spending time with kids because taking care of kids can be overwhelming. Babysitting is a good way especially for housewives to start a business and stay at home with their own kids. Make decent profits with little investment by starting with using your living space. To start, gather toys and children’s books if you’re lucky you may have some of your kids’ old toys and books, you can also ask
 your friends and family to donate old ones.


 13. CLEANING SERVICE:
 A lot of people don’t want live-in help. If you love to clean you can make extra cash cleaning a house 2 to 3 times a week 


 14. SOCIAL MEDIA CONSULTANT:
 If you’re one of those Gen Y youngsters to whom social media applications comes as naturally as breathing, you may have a career as a social media consultant. There’s no doubt that social media presents an unprecedented marketing opportunity for businesses, but only if  you know how to use it. If you can help existing businesses integrate social media into their other marketing campaigns, you should have no trouble making a go of it.


15. COPYWRITER:
 Anyone with a website will tell you they have one constant need: new content. Search engines favour website with new, relevant and
constantly updated content and most businesses don’t have time to devote to generating copy all day. If you’ve got a background in writing, English or  journalism, you might find there’s a lot of demand for your services. Between  web content, blog entries and press releases, there’s lots of writing to be done.
 You can also contact us on: admin@ivadasuvrey.com


 16. SPIRITUAL HELPER:
 Religious organisations are having a profitable year  because people turn to God in the time of trouble and with the current economic meltdown more people are turning to their spiritual heads for solace. Remember, being not-for-
profit doesn’t mean there is no financial
gain. If you are spiritually strong, you can be a spiritual guide to others and  who knows you can be rewarded for your assistance.
 
 Let  know if you found this useful or have more ideas on profitable hobby jobs in Nigeria. Kindly leave a comment below or send us a mail: customerservice@ivadasurvey.com
 

 

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